I'm an author (5 books) and writer of countless articles and a weekly blog at MaddenMischief.com. Partly writing is a therapy to get things off my chest that disturb me or impress me that I have to write about. In the PR firm I started when I left NBC, I'm forever "polishing" press releases, media pitches, PR proposals. "Dad, can you polish this, meaning can I make it more effective, engaging, inspiring. So I polish . . . and polish words, sentences, paragraphs, hence came my latest book WORDSHINE MAN about how to make writing inviting.