The art of networking is the art of building relationships. Whether your objective is to increase your customer base or find new vendors, building relationships is equally important to both these goals. Building relationships is a process that will take time before it produces the desired results, and it is imperative to resist the temptation to speed up this process for the sake of obtaining a quick return.
"Coming together is a beginning;
keeping together is a progress;
working together is success"
Building relationships with the "right" customers or vendors is critical to achieving your goals. There is no "wrong" customer or vendor, but not every customer or vendor is right for you and your goals, and if these customers or vendors are not right for you, you are not right for them either. Investing time and effort in first determining who are the right ones will help prevent the collapse of relationships down the road.
Building relationships is key to both parties involved, it is a two-way street. One does not conduct business with businesses, one does business with people, and people want to do business with those they like, respect and trust, and trust is earned over time through the process of building that relationship.