"50 Great Writers You Should Be Reading"
an annual publication of "The Authors Show"
It's the "People's Choice Writers Award"
Let's use the analogy of the mother of all contests - The Oscars - where some awards are for best movies, others are for best actors/actresses. Using this analogy, our contest is like giving the Oscar for best actor/actress, not for best movie. Here this means best AUTHOR, not best BOOK. The contest is about the author behind the book(s), which is why we ask participants to write an essay about their writing journey/career, their expectations as authors, a summary of their body of work and basic information about their books. The public at large is then invited to read these essays and decide whom to vote for.
Why Is This Important?
Authors must build long-term platforms to create ongoing sales and achieve success. People buy books because of the personality BEHIND the work. A great book has very little long-term market value if the author remains relatively anonymous. It is for these reasons our contest focuses sharply on the real story and the personality behind the book.
Award contests must be viewed as being a marketing tool that should be an integral part of the marketing strategies designed by all authors. It takes time to win awards, and the more awards authors win the more recognition for their work they stand to receive, and that helps sell books.
There are many contests available to authors with each having its own purpose. Our contest is about "marketing" the author. To think "it's about how many clicks one can get" would be a very narrow minded view of this contest, which in fact is completely about giving exposure to participating authors (that is marketing), one of them being the "clicking" on the contestants names, the others include giving participants exposure via the contest extensive behind the scene publicity campaign through media and social media, and winners receiving long term exposure (1+ year) through our book and several online properties (see 50GreatWritersYouShouldBeReading.com).
Book marketing 101 will tell you that the first thing authors need is exposure. Getting book sales is a numbers game that is directly related to the number of people who hear about the authors and their books. The # 1 challenge authors mention is their shortcoming in marketing, not understanding how to market their books.
That is why we do what we do: we are an "online book marketing" business as explained on our ABOUT OUR SHOWS page, offering authors exposure opportunities to the book buying public, and we do this in a number of ways: our show, our BMP program, our contest, and more.
ONGOING BOOK SALES
Awareness and credibility sell books, and an award (whether finalist or winner) is one of the most powerful ways to bring credibility and create sales - both today and in the future. From the book buyers’ perspective, an award may be the deciding factor and may mean the difference between a sale and no sale.
ONGOING PUBLICITY FOR ALL CONTEST PARTICIPANTS
Contestants benefit from our continuous publicity outreach through media releases, on social media platforms and through our other behind the scene marketing efforts throughout the duration of the contest that lasts several months.
FINALISTS AND WINNERS
Both contest finalists and winners receive an official digital seal they may use on their websites, blogs and in other ways to signify their status in the "50 Great Writers You Should Be Reading" contest. This can help them greatly increase their credibility with the public, agents, publishers, the media and book buyers through the prestige of being selected as either a finalist or a winner. Both finalists and winners may publicize this with no time limits.
- Winners are presented in the book, available to the public, with the author's photo, website address, book title(s), and the author's unique story (the essay as submitted through the contest). Winners may also state they have been featured in "50 Great Writers You Should Be Reading" in any of their own marketing materials. This produces instant credibility, a third party endorsement and a lot of marketing value;
- Winners are featured on our dedicated 50GreatWritersYouShouldBeReading.com website, and can benefit from our substantial outreach in both present and future ongoing marketing and publicity campaigns; in addition winners have the option to also display seals from other outside awards on that site.
- Winners receive ongoing recognition and can use their winner status as marketing and publicity tools in hundreds of ways to increase sales. There is no time limit;
"50 Great Writers You Should Be Reading" is an annual publication written and produced by The Authors Show, "The Authors Marketing Powerhouse", and marketed through our substantial publicity outreach channels;
The Grand Prize winner (the author who has received the most amount of votes) receives a marketing and publicity package worth several thousands of dollars. No winner can be the Grand Prize winner two years in a row.
WHO MAY ENTER THE CONTEST?
Published and self published authors of printed and/or digital books in fiction and nonfiction, children and/or spiritual & religion book genres may enter our contest. There will be a top* winner in each of the following categories/genres:
- Authors of Romance (fiction/nonfiction)
- Authors of Memoirs
- Authors of Children's books (fiction/nonfiction)
- Authors of Spirituality/Religion (fiction/nonfiction)
- Authors of Young Adults (fiction/nonfiction)
- Authors of Fiction (all other genres)
- Authors of Nonfiction (all other genres)
All authors entering our contest will automatically participate in and benefit from the show's & the contest's marketing campaigns that include media releases to traditional media & journalists, and all social media venues.
Contestants must provide basic information about one of their books, and submit an essay with a minimum of 1000 words but not exceeding 1100 words about their writing journey/career, and their expectations as an author. Essays may also include a short summary of their body of work. All contestants go to voting phase 1, a great opportunity to publicize your work to your target audience! Do not submit essays until you have been confirmed into the contest. You will receive further instructions with that confirmation on how to submit your essay. The sooner you register for the contest, the sooner you will be able to submit your essay and the sooner you will be able to accumulate votes, and benefit from our behind the scene marketing efforts.
FINALISTS & WINNERS
Finalists will be selected through public vote (phase 1) on the essays submitted by the contestants, another opportunity to publicize your work to your target audience! All finalists will receive a digital seal recognizing them as finalists in the 2016 contest "50 Great Writers You Should Be Reading".
Winners will be selected through public vote (phase 2) in the finalists pool. The 50 authors with the most votes will be included in the 2017 edition of "50 Great Writers You Should Be Reading", both digital and soft cover versions. All finalists go to the voting phase 2. A link to the voting page (phase 2) will be added here on November 6, 2016. No winner can be a "grand prize" winner two years in a raw.
All winners will also be featured on 50GreatWritersYouShouldBeReading.com with their headshot and their book cover hyperlinked to a website where their book may be purchased. Winners also have the opportunity to feature seals of awards they have won in other contests; all winners will receive a digital seal recognizing them as winners in the 2016 contest "50 Great Writers You Should Be Reading".