What is The Authors Show?
The Authors Show is more than a "show" in the traditional sense of the word, it is a professional book marketing audio & video program that offers participants two major benefits that authors who are
serious about marketing their work need to consider, especially inasmuch as each of these benefits has long lasting effects:
These benefits are...
- the production of a professionally edited audio and/or video tool showcasing the participating author and his/her book;
- we share with participants our own pool of readers by broadcasting their interview on our network, putting their work in front of thousands of potential book buyers they would otherwise not reach.
Radio interviews and the original broadcast are done at no cost. Interview copies and/or archiving of interviews for periodic rerun on the show are available for a nominal fee. The show is accessed by
many thousands of visitors every month.
The Author Show and its partner Free Publicity Focus Group, combined with their strategic alliances, lead the field in Internet book marketing for authors of all genres. We are well positioned to bring
new and seasoned authors the exposure their work deserves. We specialize in effective targeted book marketing that bring results. We are a true "Authors Marketing Powerhouse".
The History of The Authors Show
Radio and TV "talk shows", as we have known them for the past few decades, present a wide variety of carefully selected topics to their audiences, and to captivate the largest number of listeners and/or
viewers - their ultimate goal - it is essential that these programs be dynamic. To help them with that task, show producers introduce guests to be interviewed by the show hosts on the topic at hand. Often
these guests are authors, and although generally given less than 5 minutes of "spotlight" (especially on TV), these authors welcome the invitation as it offers them a chance to talk about their books.
Everybody is happy: the station has a program, the producer has a topic, the host has a guest, the guest has an audience s/he would most likely otherwise never get elsewhere. But there is one problem:
so many authors, and not enough radio/TV time available!
In 2005 when all the radio/TV stations "pooh-poohed" the Internet, Danielle Hampson had the vision to build a platform where authors would be given much more than the time generally allocated by
conventional media. So, she developed, produced and hosted her first Internet TV show called "Arizona Authors", where each author was interviewed for up to 15 minutes and broadcast online for up to a
full week, non-stop 24/7.
The word about her new show spread like wild fire and shortly after Arizona Authors' debut, Danielle started to receive requests for interviews from authors in California, Oregon, Washington and other
west coast states, and to accommodate these out of state authors, she renamed the show "The Authors Show".
Very soon, authors contacted her from Texas, Michigan, Florida, New York, and eventually from all over the United States, Canada, and also from overseas. Guests were flying to her Phoenix based green
screen studio from the UK, Germany, and even from the Middle East.
Understanding that not all authors may be able to travel to be a guest on her online TV show, at the end of 2008 Ms. Hampson launched the online radio version of the same show, and asked her friend
and "free marketing" guru Don McCauley to host the radio show for her. Within less than 72 hours of the radio show announcement , Danielle received over 700 interview requests from authors around
the world, and soon authors were booked on the show to discuss their books via telephone interviews with the host.
Unlike the TV show, its radio counterpart offers no logistical challenges, which contributed to its rapid growth. So much so that Danielle found herself in the position of having too many authors, and not
enough "show hours". She then split the show into several categories/genres. To relieve Don of some of the hosting pressure, Danielle jumped back into hosting shows again and together they shared
the task of conducting all the interviews. But it is also Danielle who does all the audio and video editing, and with the ever growing number of interviews being conducted, in 2014 she brought on one
more host to relieve herself this time from the combined tasks of hosting and editing. Danielle still jumps in the hosting seat when specifically requested by an author.
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Danielle Hampson - Founder of The Authors Show, Executive Producer, Host, author
Prior to entering the online media business, as a multi-lingual international business consultant, Ms. Hampson traveled the world helping
business executives in small, medium, and Fortune 100 companies develop and implement global marketing strategies. As the founder of a
business networking organization with multiple chapters across several states, she has also helped thousands of entrepreneurs develop and
improve their networking skills. She is an author on that very subject, and she frequently speaks to the private and public sectors on that topic.
She is also co-moderator of Book Marketing "The Authors Marketing Powerhouse".
Don McCauley - Show Host
A marketing and publicity consultant with 30 years of experience, Don McCauley specializes in helping authors develop low cost marketing and publicity
plans. During his corporate years he developed and implemented marketing campaigns involving newspaper, radio, TV, magazines, trade shows and
direct mail. He also previously served as owner and editor of two successful regional magazines. His experience in media gives him an intimate
understanding and a unique perspective on the challenges facing authors in marketing their work. He is the facilitator of the Free Publicity Focus Group
and co-moderator of Book Marketing "The Authors Marketing Powerhouse".
Linda Thompson - Show Host
As owner of Life Path Solutions, Linda is an entrepreneur at heart. Among the many hats she has worn, one is author of four books.
A past host of The Authors Show, Web TV version, she takes pleasure in meeting new (and returning) authors to learn the story
behind the book. She often learns that the back story is the key to marketing a new book, be it fiction or non. Linda also works for a
non-profit trade association, and takes an active role in the farm-to-table movement in the Phoenix area. She says if she ever has
the time, she's going to write another book, this one about the joys of being a back yard farmer.
|W e l c o m e to T h e A u t h o r s S h o w
"The Authors Marketing Powerhouse"
A Professional Book Marketing Audio & Video Program
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