What is The Authors Show?
The Authors Show is more than a "show" in the traditional sense of the word, it is a professional book marketing audio & video program that offers participants three major
benefits that authors who are serious about marketing their work need to consider, especially inasmuch as each of these benefits has long lasting effects:
These benefits are...
- The production of a professionally edited audio and/or video tool showcasing the participating author and his/her book(s);
- Each participating author is included in our substantial weekly social media outreach;
- We share with participants our own pool of readers by broadcasting their interview on our network, putting their work in front of thousands of potential book buyers they
would otherwise not reach;
Radio interviews and the original broadcast are done at no cost. Interview copies and/or archiving of interviews for periodic rebroadcast on the show are available for a
nominal fee. The show is accessed by many thousands of visitors every month.
The Author Show and its affiliate Free Publicity Focus Group, combined with their strategic alliances, lead the field in Internet book marketing for authors of all genres. We
are well positioned to bring new and seasoned authors the exposure their work deserves. We specialize in effective targeted book marketing that bring results. We are a true
"Authors Marketing Powerhouse".
The History of The Authors Show
Radio and TV "talk shows", as we have known them for the past few decades, present a wide variety of carefully selected topics to their audiences, and to captivate the largest
number of listeners and/or viewers - their ultimate goal - it is essential that these programs be dynamic. To help them with that task, show producers introduce guests to be
interviewed by the show hosts on the topic at hand. Often these guests are authors, and although generally given less than 5 minutes of "spotlight" (especially on TV), these
authors welcome the invitation as it offers them a chance to talk about their books. Everybody is happy: the station has a program, the producer has a topic, the host has a
guest, the guest has an audience s/he would most likely otherwise never get elsewhere. But there is one problem: so many authors, and not enough radio/TV time available!
In 2005 when all the radio/TV stations "pooh-poohed" the Internet, Danielle Hampson had the vision to build a platform where authors would be given much more than the time
generally allocated by conventional media. So, she developed, produced and hosted her first Internet TV show called "Arizona Authors", where each author was interviewed
for up to 15 minutes and broadcast online for up to a full week, non-stop 24/7.
The word about her new show spread like wild fire and shortly after Arizona Authors' debut, Danielle started to receive requests for interviews from authors in California,
Oregon, Washington and other west coast states, and to accommodate these out of state authors, she renamed the show "The Authors Show".
Very soon, authors contacted her from Texas, Michigan, Florida, New York, and eventually from all over the United States, Canada, and also from overseas. Guests were flying
to her Phoenix based green screen studio from the UK, Germany, and even from the Middle East.
Understanding that not all authors may be able to travel to be a guest on her online TV show, in 2007 Ms. Hampson launched the online radio version of the same show, and
asked her friend and "free marketing" guru Don McCauley to host the radio show for her. Within less than 72 hours of the radio show announcement, Danielle received over
700 interview requests from authors around the world, and soon authors were booked on the show to discuss their books via telephone interviews with the host.
Unlike the TV show, its radio counterpart offers no logistical challenges, which contributed to its rapid growth. So much so that Danielle found herself in the position of having
too many authors, and not enough "show hours". She then split the show into several categories/genres. To relieve Don of some of the hosting pressure, Danielle jumped
back into hosting shows again and together they shared the task of conducting all the interviews. But it is also Danielle who does all the audio and video editing, and with the
ever growing number of interviews being conducted, in 2014 she brought in Linda Thompson as an additional radio host.
Now in 2015, in addition to hosting the online radio program when specifically requested, Danielle is focusing on hosting two separate versions of the online TV program, and is
ready to launch a new segment called "The ChicLits", an HD broadcast quality author interview program which she co-hosts with Dianmarie Collins.
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Danielle Hampson - Founder of The Authors Show, Executive Producer, Host, author
Prior to entering the online media business, as a multi-lingual international business consultant, Ms. Hampson traveled the world helping business
executives in small, medium, and Fortune 100 companies develop and implement global marketing strategies. As the founder of a business
networking organization with multiple chapters across several states, she has also helped thousands of entrepreneurs develop and improve their
networking skills. She is an author on that very subject, and she frequently speaks to the private and public sectors on that topic. With her consulting
business "The Art of Networking" she continues to help businesses build relationships with vendors and clients, and she volunteers as a speaker for
World Academy, an initiative with SIAS International University in China, which program focuses on creating new women leaders. Danielle is traveling
to China to speak at the University in late spring 2015.
Danielle is also co-moderator of Book Marketing "The Authors Marketing Powerhouse" and together with Don McCauley she produces the contest
"50 Great Writers You Should Be Reading".
Don McCauley - Show Host
A marketing and publicity consultant with 30 years of experience, Don McCauley specializes in helping authors develop low cost marketing and publicity
plans. During his corporate years he developed and implemented marketing campaigns involving newspaper, radio, TV, magazines, trade shows and
direct mail. He also previously served as owner and editor of two successful regional magazines. His experience in media gives him an intimate
understanding and a unique perspective on the challenges facing authors in marketing their work. He is the facilitator of the Free Publicity Focus Group
and co-moderator of Book Marketing "The Authors Marketing Powerhouse" and together with Danielle Hampson he produces the contest "50 Great
Writers You Should Be Reading".
Linda Thompson - Show Host
As owner of Life Path Solutions, Linda is an entrepreneur at heart. Among the many hats she has worn, one is author of four books. A past host of The
Authors Show, Web TV version, she takes pleasure in meeting new (and returning) authors to learn the story behind the book. She often learns that the
back story is the key to marketing a new book, be it fiction or non. Linda also works for a non-profit trade association, and takes an active role in the
farm-to-table movement in the Phoenix area. She says if she ever has the time, she's going to write another book, this one about the joys of being a back
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"The Authors Marketing Powerhouse"
A Professional Book Marketing Audio & Video Program
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